Jetblue free essay sample

How is it related to the company’s overall business strategy? With the JetBlue Airways experience, passengers enjoyed free amenities such as watching live satellite TV, listening to XM satellite radio, brand name snacks, coffee and drink. Passengers can also experience paperless ticketing, assigned seating with more legroom. These experiences have helped to streamline JetBlue’s business strategy as being the best customer service in the airline industry. 2.What challenges did David Neeleman and his executive team face in managing the customer experience as the airline grew rapidly? How did they respond to those challenges? The challenges were new airline fleets were behind schedule and installation of the in-flight system was taken longer than expected. In addition to that, the main market route was damage by an active hurricane seasons resulting in flight cancelation and delays. The demand for air travel also fell; the fuel cost increased thus causing JetBlue to suffer a loss in revenue. We will write a custom essay sample on Jetblue or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The responses were to grow revenue by fare increases, using their resources wore effectively and increase service to areas with fewer competitions. Promise was also made to improve workforce productivity through better training, no pay increases and a more extensive use of automation. After the Ice Storm 3What exactly went wrong? Why did it go wrong? Who, or what, is responsible? One of the biggest disasters that happened in JetBlue history took place on Valentine’s Day, February 14, 2007, a high air-traffic day.Caught by a bad winter storm and bad airline planning, JetBlue passengers ended up spending as many as 11 hours trapped on planes on a frozen tarmac in New York. JetBlue thought the weather would break and it would be able to fly, keeping its revenue flowing and its customers happy. Customer service was damaged for JetBlue, as most people were not happy with the long amount of time they were spending on the planes. Even though JetBlue offered refunds and other perks to customers there reputation was still tarnished as passengers compared these long delays as hostage situations.A basic problem was JetBlue’s communication system. The ice storm had left a large portion of the airline’s pilots and flight attendants far from where they needed to be to operate the planes, and JetBlue lacked the trained staff that was needed to find them and tell them where to go. Another problem was the reservation system; the system was so overwhelmed that customers were unable to get through to human agents to check on a flight. 4Did the airline handle the crisis well? Why or why not? What else could JetBlue have done to improve the situation?I believe the situation was handled well, because after the February 14th delays, JetBlue executives developed a passenger Bill of Rights to help deal with the situation if it happens to arise again. The Bill of Rights provides real compensation for delays and cancellations, and it is believed to be stronger, deeper, and much more defined than any other customer commitments you could find in the airline industry. Although there was no way JetBlue could have prevented the cancelled flights due to bad weather, they should have had risk management plan in effect addressing ice storms before this incident occurred.Another solution to the problem would be to park incoming flights near the gate and send a bus out to pick up the passengers. This way they wouldn’t have to wait in the plane until a gate is available or call other airlines and see if they can use there gates if one is available no passenger should wait in an idle airplane for more than an hour. For outgoing flights, the airline should not load the passengers until the weather is clear or air traffic is clear enough to depart. 5. What are the potential negative consequences for JetBlue resulting from the situation?JetBlue’s stocks have dropped; the company spent millions of dollars on passenger funds and vouchers, employee’s overtime and other storm related costs. 6. What do you think of the Customers’ Bill of Rights as a service guarantee? Do you think it will help the company regain customer loyalty? Customer service is the foundation that JetBlue was built on and this Bill of Rights will protect passengers who are suffering from delays caused by unplanned events due to weather, terrorism, and any uncontrolled events not brought by JetBlue Airways. Looking Ahead 7. What further strategic and/or leadership actions should JetBlue take to nsure the company’s viability and future success? JetBlue currently has the lowest per seat operating cost of any competing airline, but they are constantly facing competition from other airlines. The competition is threatening their market share. Jet Blue must implement an aggressive expansion plan. Jet Blue must locate new and untouched markets in order to sustain their plan for expansion; this has the opportunity to increase profits on a great level. Additionally, they will need to ensure that their infrastructure is able to handle the quick growth that they are striving for.An ongoing issue for Jet Blue is the fact that although they are the lowest priced carrier, they also serve the least amount of markets in the industry. The competition is ever increasing and not only from domestic airlines, but from international airlines that are entering the united States market also. For JetBlue to remain a successful company it needs reevaluate its emergency-preparedness plans. Customer satisfaction is one of the primary bases of JetBlue airlines and they should take more emphasis in this area.

How to write for non-accountants - Emphasis

How to write for non-accountants How to write for non-accountants Finance is a murky place for many people. Money comes into the bank account and it goes out again. And the process in between is something of a mystery. But even if your clients are financially savvy, it can still be difficult to explain money matters. Accounting has its own language and is often riddled with jargon that even experienced business people can sometimes find difficult to understand. (I know: Im one of them.) Writing financial information in accountingese can waste time and money. If your clients are unclear about what your figures mean, theyll ask for further clarification. A single document could lead to several hours of unnecessary (and frustrating) follow-up phone calls. Thats one reason why the tide is turning in the financial industry. Leading firms such as Deloitte, Ernst Young and Grant Thornton have commissioned specialist writing training programmes. And more accounting firms are following suit, adopting plain English in all their written communications. The other is that the Financial Services Authority keeps a watchful eye on adverts for financial products and services that are misleading. So as a finance professional, you still have to make sure your writing is not just legal, but effective. Here are six steps to clear client communication. One: put your reader first Many accountants overestimate the knowledge their clients have. Even if you have been working with a client for many years, theres no guarantee they really understand the nuances of finance. Get back to basics by asking yourself the following questions: What is the document about? Who will read it? How much do they already know about the subject? What do they absolutely need to know? How important is the subject to them? How interested are they in the subject? Use the answers as a guideline for the amount of detail that you need to include in your document. Two: avoid a mind-dump of ideas Whether youre writing an email, contract or report, do plenty of ground work before putting pen to paper. Brainstorm all your ideas using a mind map and then put your points in order of importance. If youre having trouble getting started, ask yourself the questions: Who? What? Where? When? and Why? Becoming clear in your thinking helps you to create clearly structured documents that are easy to follow. Three: communicate technical terms in plain English Financial abbreviations and other technical terms can be useful when communicating with colleagues but they can confuse clients. For example, the term accrual rate may seem simple but it still needs to be accompanied by an explanation of how the interest is built up. Similarly, never assume that your clients will understand terms such as smoothing, arbitration and cap and collar rate. You dont need to dumb down your writing, just make sure you provide clear, concise explanations. Four: avoid verbosity Often though its the words in between the jargon that cause the problem. Never add in redundant words into your writing. For example, I herein enclose details of your asset classes for the aforesaid investment, as requested sounds complicated, archaic and stilted. A much simpler way of writing it is, I enclose details of your investments, as requested. Five: opt for verbs instead of nouns Verbs help to give sentences movement and life. So write, We will decide on our next steps on Monday, rather than A decision will be made on our next steps on Monday. The word decide is more powerful than decision. And the first sentence is also written in the active voice, so it is punchier. Six: keep sentences short and sweet Aim for your sentences to be a maximum of 20 words. If you make your sentences longer, its likely your readers will have trouble making sense of what you mean. Remember, clear language makes sound business sense. It sends out the message that you have nothing to hide and that your words are as transparent as your financial dealings. Robert Ashton is the Chief Executive of Emphasis.

Diary Entries Essay Example | Topics and Well Written Essays - 750 words

Diary Entries - Essay Example I continue thinking about my psychiatrist, which is even after he denies the fact that I need one. I contend that the psychiatrist wants to find out the reason why I hike in the forests, while collecting butterflies and watching birds and I intend to show my collection to him one (Bradbury, 23). Most of what I do is considered as strange by other people even when, for my time, it seems normal. That I need a psychiatrist is crazy, particularly since I do the same things that other people do. I ask Montag concerning his firefighting job, stating that he is very different from other firefighters I know because he is attentive to what I tell him, and actually, tries them out. I go on to tell him that he is one of the few persons who stand (Bradbury, 23). It seems that most of the people that I am in contact with are always fast paced, and Montag is no different. I think that Montag does not have time to notice the dew that had settled on the grass in the morning. For instance, it is up t o me to tell him that there is dew on the grass that morning and every morning. Suddenly, I notice that he does not seem to remember whether he had ever noticed the dew and this makes him very irritable. I have always noticed most small things that others cannot, which makes me very observant. After I pester Montag with various questions, he surprises me by telling me that I had better run on to the (Bradbury, 24). I obey him, and see him tilt his head back into the rain, open his mouth for a few minutes, and catch the falling drops of rain just as I had been doing when they met. I also notice that Montag seems curious regarding the things that I am doing because he is always attempting to do the things that I ask him to do. Diary entry #2: Montag I meet Clarisse McClellan, who is my new and vivacious young neighbor and I just seem to begin questioning whether I am happy. She gives me enlightenment, as she asks me questions on my own individual happiness, as well as his occupation a nd the fact that I do not seem to know much concerning history (Bloom 16). Clarisse, through the little things she does, also gives the opportunity for me to see dramatic changes within the government regarding the perception of citizens about their history. For instance, I had no idea that the real work of firefighters entailed fighting to put off real fire, or even that billboards only stand at twenty feet in height. In addition, I also had no idea that people had the ability to actually speak to each other. This is because the use of parlor walls by the government had removed any requirement for causal conversation (Bloom 16). Clarisse arouses the curiosity in me as she begins to aid me in the discovery of the fact that I have been missing real happiness in my life for a long time. After I meet the young girl Clarisse, I go back to the house and find that my wife is lying on the bed, unconscious. She has her Seashell radios close to her head and I find that she has overdosed on s leeping pills, as well as tranquilizers (Bloom 18). Her life is saved after two technicians, who I find very impersonal; bring machines that aid then in removing the drugs from her belly, while also giving her a complete transfusion. However, I believe that it is possible she will overdose again with no knowledge of what she was doing. While it is my wish to discuss the overdose,

Economic context of Banking Essay Example | Topics and Well Written Essays - 2000 words

Economic context of Banking - Essay Example There has been revolutionary structural reformation after financial liberalization in 1990s. The Reserve Bank of India (RBI) made its firm role as the administrative agency of supervision and banking. The structure of the banking sector has undergone a significant transformation wherein the public sector banks have been observed in losing their relative importance which resulted to have more domestic private banks and more foreign banks. Even if a number of measures have been taken by the government to ensure higher stability, competition and efficiency, there still exist some problems in with the banking system, for example profitability of public sector banks has not been increased, and foreign banks are not performing at their desired level and so on. The overall performance of the banking sector has improved over time, but desired level of performance has not been reached. Hence the paper also provides my opinions regarding some recommendations. Introduction In many countries gov ernment plays an important role in maintaining competition, efficiency and stability in the operation of banking system. However, it would be quite interesting to consider a particular country and examine to what extent government supports the banking system in enhancing competition, stability and efficiency. For this purpose, the banking system of India will be chosen in this paper as India has a very active and a very interesting banking sector where public, private and foreign banks have their own importance and operate simultaneously. This paper will first look at the banking system of India and the role that the Indian government does play in increasing competition, stability and efficiency in Indian banking sector. Thus it will go on analyzing the extent to which the governmental efforts have been able to enhance the performance of the banks. Finally, some recommendations would be forwarded on how to effectively increase competition, stability and efficiency of banking sector. Indian Banking sector and the role of government in increasing competition, stability and efficiency in Indian banking sector The Government of India when nationalizing all the popular Indian banks in 1969 sought that banking was "inspired by a larger social purpose" and should attend national importance and goals such as rapid development in agriculture, small scale industry and exports. Now a day a body of direct and indirect proof is there to show that credit markets in developing countries frequently fail to make credit where its social product might be the highest. (Agarwal, 2003) Nationalization of Indian banks has helped in meeting social needs of the country. Earlier, the banks only concentrated on lending their money to big industrial houses. But after nationalization, the banks extend their loans to small scale industrialists, peasants and other individuals also. Nationalization has also helped in expansion of banking network to the rural areas as well. Peasants and small scale industrialized are also getting loans at lower interest rates. All these have helped in the growth and development of relatively poor segment of the population. (Agarwal, 2003; Mohan, 2005) However, nationalization has put various regulations

Primitivism and Exoticism Essay Example | Topics and Well Written Essays - 1500 words

Primitivism and Exoticism - Essay Example If an entity is being adopted or being infiltrated in the other culture then the entity becomes foreign for that specific culture. Exoticism deals with the exotic adoptions in arts from diverse and previous cultures and incorporates it in the modern era of art. It demonstrates that â€Å"Exoticism is to space what Primitivism is to time†. However, Primitivism and Exoticism in the modern music congealed the preceded understanding of these two schools of thought in the modern art. Exoticism and primitivism in music do not only deal with foreign or previous contents and contexts but also utilized the developed outcomes of those contexts in the modern manner. This paper is aimed to discuss the association of Exoticism and Primitivism to the music in the era of modernism and it will be discussed in the light of chapter seven of the book Modernism and Music: Anthology of Sources by Daniel Albright. Primitivism The side of modern music which is embarked in the ideology of Primitivism is contained with some distinct traits which are not usually found in the conventional ideals of primitivism in other modern art forms like paintings. It can be understood by contrasting the two art forms in the domain of Primitivism. Primitivism in the art is accepted to be consisting on three major factors. These major factors are intensely separate in their realistic sense and concepts. However the modern primitivism does incorporate all three of these distinct factors which are fascination, the factor of disgust and a significant proportion of terror. Modern primitive art is formulated by the compilation of these three factors in which the pessimistic account is more illuminated than the optimistic shade of the demonstration. (Albright, 2004). Primitivism in modern music is significantly different from the other art forms regarding Primitivism. It can be said that Primitivism in music contains a less amount of pessimism as compared to the Primitivism in painting and literature. Musical primitivism is immensely based on research and this research involves the analyses of folksongs. The researchers of these folksongs realize the non modernity of those folksongs which were produced in the preceding times. The essence of Primitivism is steeped under the principle that the art of previous times must be adopted and demonstrated on the canvas of modern art in the modern times. Similarly, the Primitivism in modern music manifests the correspondence of preceding folksongs with a lesser of the dark side (Albright, 2004). Primitivism and Modernism Modernism is often described as the post feudal and post colonial era in which the preceding ideologies were replaced with the modern ideologies including the equality of mankind. The most fundamental change which is marked to be identified as the major change was the rise of capitalism and industrialization in the prominent parts of the world. This major change initiated the congealment of society by every possible aspect and perspective including the system of politics in the society, educational system and most importantly the art. The period of modernism is also known as the era of enlightenment in which many thinker and artists played there significant roles in their scope of excellence. Many of the artistic movements were formed and appreciated in

The Modern Marketing Concept Competitive Advantage Marketing Essay

The Modern Marketing Concept Competitive Advantage Marketing Essay The 21est century saw an excellent outburst of IT application connecting medias with a power to penetrate the market on a large scale. The obvious reason for this advancement in networking techniques reduction in per capita cost for network setup. The ever expanding IT site cluster took the world into its arms people soon began capturing the sideeffects side advantages of this new shining domain which was attracting penetrating the society at a such larger scale. The awake marketer definitely would like to use this platform to widespread his sells get along with the tunes of tomorrow which certainly demands using IT as tool of marketing. Before accepting any new media as a tool in a business scenario is important to simulate the model of it analyse it beforehand before practical implementation so as to avoid potential revenue losses which arise if the new strategy fails. The paper aims to put forth various models of social networking websites in view of market dynamics. The new age marketing his highly vibrant phenomenon requires a risk analysis as well. In view of this threat is essential to carry out to understand the interpretation of using social networking as a marketing tool. Its a must as a backup strategy of a firm. Marketing must be understood not in the old sense of making a sale selling but in the new sense of satisfying customer needs. This does not mean that selling and advertising are unimportant. Rather, it means that they are part of a larger marketing mix a set of marketing tools that work together to affect the marketplace. Marketing can be defined as a nodal and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others: To explain this definition, we examine the following important terms: needs, -wants and demands products value and satisfaction;exchange, transactions and relationships and Figure shows that these core marketing concepts are linked, Under the marketing concept, companies gain competitive advantage by designing offers that satisfy target-consumer needs better than competitors offers. They might deliver more customer value by offering consumers lower prices than competitors for similar products and services, or by providing more benefits that justify higher prices. Marketing strategies must consider the strategies of competitors as well as the needs of target consumers. The first step is competitor analysis: the process of identifying key competitors; assessing their objectives, strengths and weaknesses, strategies and reaction patterns; and selecting which competitors to attack or avoid. The second step is developing competitive strategies that strongly position the company against competitors and give the company the strongest possible competitive advantage. The diagram attempts to present the Marketing its functional relationships with competitive advantage As vivid in model diagram below , the there main reasons for attracting web traffic for the websites categorised under this model are authenticity of data , subject independent of search free acess. These factors amounts to the traffic enhance the probability of sales. In this model, its essentially the information which attracts the potential customers towards the social networking website. E.g. The open source enclopedies like Twiki, Wetpaint , Wikipedia 2. Utility driven model Its includes the most popular websites which attracts the youth due to utility of easy connecting these websites offer. They have highest penetration although the low no. Of clicks per link per minute. However, since the traffic is high , the net amount of traffic diverted towards the marketing application is high. The model includes websites like Facebook , Orkut , Twitter etc 3.Bookmark Sharing model This model encapsulates the idea of search ,store manage the bookmarks of online available resources. This class of websites are still in developing state due to the underlying complicates therein such as use of informal vocabularies ,complex system dynamics, spam difficulty in validation of data management. Sites like Digg, Reddit fall under this category. The Marketing Mix The core strategy of the firm THE MARKTTING PULL OF BOOKMARKING WEBSITES 4. Media Sharing Model It includes craze amongst the market to share their common interests passions via popular mediums like video or photos. These websites contribute to high volumes of traffic has advantage of higher retention rate. The obvious reason being will to exercise the completion of being run. The marketing model of these websites can be following manner. TARGETTING Websites as like Youtube, Picasa , Flicker etc. Fall under this category 5. Social Interaction Model Blogs are the social platforms been setup by various service providers in order to simulate the sharing expression of feelings. The Google is most popular medium of blogging via its its Patented blogger. Google also carries our its Ad sense business via blogs then attracting the consumer towards the product lines. The social interaction model drives its energy from following parameters which inheritate the marketing functions as indicated in the modelling diagram. Sites likes blogger,wordpress are included in this model type. 6.Professional networking model Each individual in the society is a professional in his own way to earn his bread butter. This model uses this concept so as to build up a chain of individuals in the society sharing common interest linking them up with each other for the utility of each other. The High Hierarchy is cream class of the society which is practically beyond the reach of Base hierarchy on personal interaction basis. However, the sites offer warm affectionate means to connect them establish a relationship of mutual benefit. Here lies the punch of this model the sole reason to attract the traffic for marketing utility Chapter3 Porters Model of Five Forces The model is a framework designed by Porter in 1979 till date considered as one of the best means to analyse the business threats especially of a new marketing trend been set up. Ch4 Qualitative Analysis of Ning.com via Porters Model of 5 force Ning.com is one of the most popular websites of social networking promotes building of Personal Professional Hubs The Model highlights following facts above social networking websites from analysis point of view. 1) The business done via social networking is technology dependant technology accelerated. 2) The risk of new entrants is very high as the competitor has the option of exercising his powers publically. 3) In view costing, the high risk element prohibits to high spending of advertising revenues in this websites. Infact the targeting is better achieved when low fee websites are attacked in high volumes of advertisement. This is most significant conclusion obtained from Porters five forces model. The 7 C Framework Model of Social Networking websites The 7 C model gives a framework to analyse social networking website using defined parameters as indicated in the diagram below. Chapter 4 The following list encompasses a cluster of most useful websites ,systematically analysed by Jane Copland semonz.org The paper includes this list a comprehensive guideline for marketers to help to select their marketing platform Source: How to Leverage Web 2.0 Social Media Sites to Market Your Brand Control Your Message by Jane Coupland. SEOMOZ.org. Referances 1) Markeeting management by Phillip Kotler 2) Google.com 3) Stretegic IT Implementation by Steve Moorie 4)Browsing knowledge of Social Websites by Sk Pillai

Dell Ad Campaign Essay -- GCSE Business Marketing Coursework

Dell Ad Campaign The biggest area of expansion for Dell is the consumer market. In order to develop more sales in this market Dell needs to focus more advertising on the needs and wants of the consumer. Currently Dell promotes its direct model, which is a key factor Dell needs to create a better position for itself in the consumer market. With all of the PCs in the market being more or less equal, Dell needs to focus on what differentiates its products from the competition, namely service and support. The advertising campaign need to focus on the emotions of the PC users as oppose to merely their logical side. With a strong emotional ad campaign focusing on the anxieties and fears of the consumers when it comes to making the decision for a computer purchase Dell can reassure the consumers that we are there for them. The direct model and more importantly the virtual integration should be the focus of the campaign as oppose to a â€Å"teen-age† part-time employee at your local mall. Why would anyone want to go into a super store where the salesperson pitches everything under the sun to you before you finish telling them what it is you need. With the build-to-order direct way Dell operates â€Å"you tell us what you want, we don’t tell you what you want.† The advertisement campaign will need to be coordinated in print, television, radio and obviously the Internet. Dell can also integrate the direct mail pieces and catalogs with the new pitch to further expand its reach and frequency. Dell can also continue to work towards the small and medium businesses through this strategy using a similar â€Å"mirror† campaign in the trade publications and in trade show displays. The idea will be to have the campaign as recognizable and incorporating the â€Å"Be Direct† slogan that made Dell what it is. According to the Boston Consulting Matrix a â€Å"Star† is in a high growth market such as the PC market and the company has a high market share as in Dell’s case. With a â€Å"Star† the recommended strategy is to build. In this case the all of Dell’s products, desktops, notebooks, workstations, and servers fall into the â€Å"Star† scenario and as such Dell needs to utilize strategies that will build the market. By building the market a company can realize the maximum potential of the product line, if a â€Å"Star† is left alone its true potential may never be realized. With the PC marke... ...are being discussed and investigated. Given the failure Dell had in the retail channel these experiences could be shown to bring more customers to the direct model which would be informative for the consumer. With Dell’s â€Å"Be Direct† position already commonplace, Dell will be associated with the direct model to cut off the competitors trying to â€Å"be like Dell†. Advertising Schedule As stated in our recommendations we will be beginning an advertising campaign to increase Dell’s share of mind and share of heart in the market. The campaign will be primarily focused on the consumer and small business segments. A pulsing strategy is recommended, built around our existing sales trends. The campaign will run for nine months from April to December, with three different but related messages. Below is our corresponding sales trend that will allow us to best choose the pulsing strategy. As you can see from the trend line between April and December our peak sales times are April, July and August, and December. We will schedule our strongest reach and frequencies to correspond to these peaks. By increasing our total GRP during peak months Dell can best use its advertising resources.

Business Communication Trends Essay

Business communication plays a big role in our daily work activities as individuals we must manage our daily activities depending on the trends and needs of our current workplace. There are ten Business communication trends the one that I will be discussing is on Quality and customer needs. Business Communication Trends Business communication is very important in my daily work environment. It is so important because we use this to communicate efficiently with our Managers to our customers. I work for The City of Indio in water department. My duties vary from customer service to Engineering administrative assistant. Business communication does play a big role in my day-to-day duties, because we have to be able to have great communication skills orally, and also we must use other communication technology efficiently like emails, letters, memos and phone or teleconferencing. In order to be a good representative we must be able to communicate effectively with our customers. The reason I say this is because we are responsible in making sure that we listen to what the customers needs are and that we are able to satisfactory resolve any issue that the customer might have. Many times when customers have a valid complain we must inform our supervisor via E-mail, depending on the level of urgency regarding the customers complains. I generally prefer to communicate this way because it creates a paper trail and it also protects me. Through these emails we must be able to communicate to our supervisor, what the issue is and what are the solutions that we can offer the customer. Then my supervisors will respond with either an approval or rejection. Then we can communicate with the customer and inform them what the end result is of their complaint. I have found that communicating with my supervisors via e-mail helps keep track of records, and if that same issue were to ever come up again we would have an e-mail that would be proof that particular issue was addressed and brought to our supervisors attention. If the issue is not resolved to the customer satisfaction it would be because there wasn’t a follow-up with the customer and we did not communicate in a professional manner. Business Communication Trends Working in a utility division comes with many challenges. When creating utility statement, wording has be to address in a manner where we are targeting an audience that can read and understand exactly what is being said in a normal monthly water utility bill . For example, what amount is due and when is it due. Many of our customers misinterpret or don’t understand the wording on the utility bills. This causes confusion, and can even cause customers to have the utility services interrupted, because they misinterpret their bill and did not know how to read it correctly. We all have spent countless hours rewording our statements and every time there is that one customer that is looking for a loop in the system to get away out of paying a payment or late fees. Our role as representatives is to ensure that are customer satisfaction is meet, and if there is an error where it might misguide our customers, we want to make sure that we correct the problem before it becomes a problem.

Colonization of a new world essays

Colonization of a new world essays Christopher Columbus discovery of a new world in 1492 led to a power struggle of enormous proportions throughout Europe over the next three hundred years. The taking of land and the treatment of its native peoples would define this struggle. Each major player in this chess game of colonization would have different means to reach their ultimate goals. The goals and means of these European powers would be have many similarities while at the same time differences that caused great animosity between countries. Columbus sailed for Spain and his arrival in the Caribbean would not only change the people and lands that he came into contact with, but it would change the entire world. Spain began its colonization of Latin America in search of wealth that could bring great power back home to Europe. The Spanish would claim land and control over it and its peoples through ceremony. On Columbus first journey he claimed islands for his king and queen with appropriate ceremony and words.1 These ceremonies and words were made official when recorded by the notary and land became official property of the Spanish empire.2 The Spaniards, while in search of wealth, had other goals as well. They believed it their duty to convert the heathens of this new land to Christianity.3 Many of the natives they would encounter would view the Europeans as spiritual beings. Hernan Cortes easily conquered the great Aztec city of Tenochtitlan because of these false beliefs. Upon his arrival in the city, the Aztec leader, Moctezuma Xocoyotzin, believed Cortes to be the god Quetzalcoatl returning to rule Mexico. Moctezuma decided not to resist the Spanish invasion directly and quickly lost his city and eventually the entire Aztec state. There are several other recorded cases in which the natives were very welcoming to their invaders because they believed they were supernatural spirits. Columbus concluded that the in...

Analytical Marriage and Young Girl Essay

Analytical Marriage and Young Girl Essay Analytical: Marriage and Young Girl Essay Young and the Restless In Angela Carter’s work, The Bloody Chamber, many tools are used to illustrate a dynamic young girl with an eager mind full of curiosity. The combinations of the tone and symbolism the reader can find reveal a great theme of this fairytale like short story of love, death and the path to independence. The use of figurative language and extremely descriptive imagery helps the reader to understand the sympathy and admiration of the main character is narrating in this piece. All of the tools combined set a great plot and imaginative mood for the audience. From the very beginning of this story, the narrator gives the audience the knowledge of how much she has changed. She is reminiscing on the early days right before her marriage as a poor young â€Å"child† living with her widowed mom. She transitions into a bride of an older rich man, and she feels a bit of guilt for her mother by ceasing â€Å"to be her child in becoming his wife (111).† Sympathy can be found betw een this mother daughter relationship. The mother is wary for her daughter because like any mother, she would not want her daughter going into a marriage with a man whom she does not love. When the love is questioned, the young girl dances around the question by saying she is sure that she wants to marry him. That’s all; she never says anything to reassure her mom of any love for this wealthy man. The only time she feels that she might be sure of loving him is when they go to the opera and she is so full of joy from the art that she mistakenly uses that as a sign. The specific details of her life let the reader know so much that it only fits to understand the characters exactly how Carter wants the reader to perceive them. The details about how the mother came to be widowed, how Marquis came to court the young girl, and her own thoughts about everything in her life changing. It appears to be that the young girl is so overcome with excitement and joy to be chased after, espec ially by a man of his own wealth that she hastily engages to him without really getting to â€Å"know him†. Because of many details we are given, we automatically can see that the timing of these occurrences is of an early date when this was socially acceptable to marry for the social and financial ladder. Another hint of the time set being an older one is the fact that transportation is used by trains, carriage, the old telephones and talk of the opera. One of the biggest symbols we see that foreshadow disaster is how the young girl keeps comparing her fiancà ©, Marquis, to white lilies. The funeral lilies are beautiful yet tense and emotionless as he is. She describes him to hold himself and compose his emotions so much that the little curve in his mouth indicating a smile or a long sigh of relief makes her believe that he truly wants her so badly. Yet these also show her hesitation and mistrust for him. He also has filled the bedroom with so many lilies that it would seem to foreshadow her own funeral to come after their consummation of their marriage. The gift that he gives her, the red ruby choker, is another big symbol that is noticed. The red rubies around her neck are so deeply colored it could probably resemble blood, give the idea of strangulation or a slit throat. The fact that he loves for her to wear it and he â€Å"kissed them before he kissed her mouth (121)† shows his fetish he has of this strange resemblance and how much he loves his wealth. Another disastrous event that turns the whole story is when he decides to give her keys to everything in the house, even his â€Å"private den† which he tells her she must not go into. He goes on and on about how if she really loves him she’ll leave the room alone, with this he is using a psychological tactic to make her do the exact opposite of what he says. â€Å"Oh and you’d find it such a dull little room! (124)† he says, this is something to say that would entice her to go into the room while he is away. This would spark the curiosity that

American History Assignment Example | Topics and Well Written Essays - 250 words

American History - Assignment Example Lastly, they learned to mount heavy cannons on their ships, which was an advantage during naval battles. As a result of their expeditions, in the African coast, they found what they were looking for that gave them a bog advantage to their neighbouring countries – gold, ivory and slaves. What was the Treaty of Tordesillas? Treaty of Tordesillas is an adjustment of the lines of the two kingdoms – Spain and Portugal. Spain claimed most of the Western Hemisphere including the Philippines while Portugal claimed most of the Eastern Hemisphere including the African coast and Brazil. What was the French plan for colonizing North America? What did they hope to get by having colonies in North America? France planned colonizing North America for 2 things, expanding Catholicism and finding wealth. Though religion wars emerged during this exploration, they were able to expand the religion eventually. Joint-Stock Companies A joint-stock company is a form of business organization that resembled a modern corporation where individuals purchase shares to invest in a company. Though no Surname 2 matter how much a stockholder’s share is, only one vote can be allowed. The first permanent English colonies in the North America were established by joint-stock companies. The concept is said to have been originated in Italy and expanded northwards.

Asset and Guest Security Essay Example | Topics and Well Written Essays - 750 words

Asset and Guest Security - Essay Example Since pieces of art have been collected from the world class artists, painters and museums, the protection and safety of these things requires comprehensive security schemes, so that the confidence and trust of the artists and guests in the gallery could be sustained. Alarm System: The main objective behind an art gallery is the displaying of worthwhile art pieces for the visitors and guests, so that the lovers of art could appreciate and evaluate the talented and exquisite work accomplished by the artists, painters and sculptors in an eloquent mode. Incorporation and inclusion of security alarm system is highly advisable for the protection of these precious assets of art. The alarm system should be adjusted in such a way that it could cover the entire edifice of art gallery from roof to the main entrance and from doors and windows to the all the four walls of the building. There should be no other entrance other than the main gate, monitoring of which should be double-checked by the security staff. The security staff must note the identity and entry time of every guest, so that in case of any doubt or loss, the visitors could be traced out easily. The security guards should be provided with metal detectors so that no person loaded with the weapo n could have entry in the gallery. The guards should be loaded with the latest weapons in order to face any untoward situation. Special Security on the Roof of Gallery: It has aptly been stated that in art exhibitions, the thieves use the roof of the building as the easiest way through which they can slip with the object of art quite easily. â€Å"The experience shows that fifty percent of all thefts take place on the upper floors of a building, or even from the roof. Security measures should not be limited to motion detection inside the building; if permitted by the surrounding environment, it is ideal to have a security system that