The Modern Marketing Concept Competitive Advantage Marketing Essay

The Modern Marketing Concept Competitive Advantage Marketing Essay The 21est century saw an excellent outburst of IT application connecting medias with a power to penetrate the market on a large scale. The obvious reason for this advancement in networking techniques reduction in per capita cost for network setup. The ever expanding IT site cluster took the world into its arms people soon began capturing the sideeffects side advantages of this new shining domain which was attracting penetrating the society at a such larger scale. The awake marketer definitely would like to use this platform to widespread his sells get along with the tunes of tomorrow which certainly demands using IT as tool of marketing. Before accepting any new media as a tool in a business scenario is important to simulate the model of it analyse it beforehand before practical implementation so as to avoid potential revenue losses which arise if the new strategy fails. The paper aims to put forth various models of social networking websites in view of market dynamics. The new age marketing his highly vibrant phenomenon requires a risk analysis as well. In view of this threat is essential to carry out to understand the interpretation of using social networking as a marketing tool. Its a must as a backup strategy of a firm. Marketing must be understood not in the old sense of making a sale selling but in the new sense of satisfying customer needs. This does not mean that selling and advertising are unimportant. Rather, it means that they are part of a larger marketing mix a set of marketing tools that work together to affect the marketplace. Marketing can be defined as a nodal and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others: To explain this definition, we examine the following important terms: needs, -wants and demands products value and satisfaction;exchange, transactions and relationships and Figure shows that these core marketing concepts are linked, Under the marketing concept, companies gain competitive advantage by designing offers that satisfy target-consumer needs better than competitors offers. They might deliver more customer value by offering consumers lower prices than competitors for similar products and services, or by providing more benefits that justify higher prices. Marketing strategies must consider the strategies of competitors as well as the needs of target consumers. The first step is competitor analysis: the process of identifying key competitors; assessing their objectives, strengths and weaknesses, strategies and reaction patterns; and selecting which competitors to attack or avoid. The second step is developing competitive strategies that strongly position the company against competitors and give the company the strongest possible competitive advantage. The diagram attempts to present the Marketing its functional relationships with competitive advantage As vivid in model diagram below , the there main reasons for attracting web traffic for the websites categorised under this model are authenticity of data , subject independent of search free acess. These factors amounts to the traffic enhance the probability of sales. In this model, its essentially the information which attracts the potential customers towards the social networking website. E.g. The open source enclopedies like Twiki, Wetpaint , Wikipedia 2. Utility driven model Its includes the most popular websites which attracts the youth due to utility of easy connecting these websites offer. They have highest penetration although the low no. Of clicks per link per minute. However, since the traffic is high , the net amount of traffic diverted towards the marketing application is high. The model includes websites like Facebook , Orkut , Twitter etc 3.Bookmark Sharing model This model encapsulates the idea of search ,store manage the bookmarks of online available resources. This class of websites are still in developing state due to the underlying complicates therein such as use of informal vocabularies ,complex system dynamics, spam difficulty in validation of data management. Sites like Digg, Reddit fall under this category. The Marketing Mix The core strategy of the firm THE MARKTTING PULL OF BOOKMARKING WEBSITES 4. Media Sharing Model It includes craze amongst the market to share their common interests passions via popular mediums like video or photos. These websites contribute to high volumes of traffic has advantage of higher retention rate. The obvious reason being will to exercise the completion of being run. The marketing model of these websites can be following manner. TARGETTING Websites as like Youtube, Picasa , Flicker etc. Fall under this category 5. Social Interaction Model Blogs are the social platforms been setup by various service providers in order to simulate the sharing expression of feelings. The Google is most popular medium of blogging via its its Patented blogger. Google also carries our its Ad sense business via blogs then attracting the consumer towards the product lines. The social interaction model drives its energy from following parameters which inheritate the marketing functions as indicated in the modelling diagram. Sites likes blogger,wordpress are included in this model type. 6.Professional networking model Each individual in the society is a professional in his own way to earn his bread butter. This model uses this concept so as to build up a chain of individuals in the society sharing common interest linking them up with each other for the utility of each other. The High Hierarchy is cream class of the society which is practically beyond the reach of Base hierarchy on personal interaction basis. However, the sites offer warm affectionate means to connect them establish a relationship of mutual benefit. Here lies the punch of this model the sole reason to attract the traffic for marketing utility Chapter3 Porters Model of Five Forces The model is a framework designed by Porter in 1979 till date considered as one of the best means to analyse the business threats especially of a new marketing trend been set up. Ch4 Qualitative Analysis of Ning.com via Porters Model of 5 force Ning.com is one of the most popular websites of social networking promotes building of Personal Professional Hubs The Model highlights following facts above social networking websites from analysis point of view. 1) The business done via social networking is technology dependant technology accelerated. 2) The risk of new entrants is very high as the competitor has the option of exercising his powers publically. 3) In view costing, the high risk element prohibits to high spending of advertising revenues in this websites. Infact the targeting is better achieved when low fee websites are attacked in high volumes of advertisement. This is most significant conclusion obtained from Porters five forces model. The 7 C Framework Model of Social Networking websites The 7 C model gives a framework to analyse social networking website using defined parameters as indicated in the diagram below. Chapter 4 The following list encompasses a cluster of most useful websites ,systematically analysed by Jane Copland semonz.org The paper includes this list a comprehensive guideline for marketers to help to select their marketing platform Source: How to Leverage Web 2.0 Social Media Sites to Market Your Brand Control Your Message by Jane Coupland. SEOMOZ.org. Referances 1) Markeeting management by Phillip Kotler 2) Google.com 3) Stretegic IT Implementation by Steve Moorie 4)Browsing knowledge of Social Websites by Sk Pillai

Dell Ad Campaign Essay -- GCSE Business Marketing Coursework

Dell Ad Campaign The biggest area of expansion for Dell is the consumer market. In order to develop more sales in this market Dell needs to focus more advertising on the needs and wants of the consumer. Currently Dell promotes its direct model, which is a key factor Dell needs to create a better position for itself in the consumer market. With all of the PCs in the market being more or less equal, Dell needs to focus on what differentiates its products from the competition, namely service and support. The advertising campaign need to focus on the emotions of the PC users as oppose to merely their logical side. With a strong emotional ad campaign focusing on the anxieties and fears of the consumers when it comes to making the decision for a computer purchase Dell can reassure the consumers that we are there for them. The direct model and more importantly the virtual integration should be the focus of the campaign as oppose to a â€Å"teen-age† part-time employee at your local mall. Why would anyone want to go into a super store where the salesperson pitches everything under the sun to you before you finish telling them what it is you need. With the build-to-order direct way Dell operates â€Å"you tell us what you want, we don’t tell you what you want.† The advertisement campaign will need to be coordinated in print, television, radio and obviously the Internet. Dell can also integrate the direct mail pieces and catalogs with the new pitch to further expand its reach and frequency. Dell can also continue to work towards the small and medium businesses through this strategy using a similar â€Å"mirror† campaign in the trade publications and in trade show displays. The idea will be to have the campaign as recognizable and incorporating the â€Å"Be Direct† slogan that made Dell what it is. According to the Boston Consulting Matrix a â€Å"Star† is in a high growth market such as the PC market and the company has a high market share as in Dell’s case. With a â€Å"Star† the recommended strategy is to build. In this case the all of Dell’s products, desktops, notebooks, workstations, and servers fall into the â€Å"Star† scenario and as such Dell needs to utilize strategies that will build the market. By building the market a company can realize the maximum potential of the product line, if a â€Å"Star† is left alone its true potential may never be realized. With the PC marke... ...are being discussed and investigated. Given the failure Dell had in the retail channel these experiences could be shown to bring more customers to the direct model which would be informative for the consumer. With Dell’s â€Å"Be Direct† position already commonplace, Dell will be associated with the direct model to cut off the competitors trying to â€Å"be like Dell†. Advertising Schedule As stated in our recommendations we will be beginning an advertising campaign to increase Dell’s share of mind and share of heart in the market. The campaign will be primarily focused on the consumer and small business segments. A pulsing strategy is recommended, built around our existing sales trends. The campaign will run for nine months from April to December, with three different but related messages. Below is our corresponding sales trend that will allow us to best choose the pulsing strategy. As you can see from the trend line between April and December our peak sales times are April, July and August, and December. We will schedule our strongest reach and frequencies to correspond to these peaks. By increasing our total GRP during peak months Dell can best use its advertising resources.

Business Communication Trends Essay

Business communication plays a big role in our daily work activities as individuals we must manage our daily activities depending on the trends and needs of our current workplace. There are ten Business communication trends the one that I will be discussing is on Quality and customer needs. Business Communication Trends Business communication is very important in my daily work environment. It is so important because we use this to communicate efficiently with our Managers to our customers. I work for The City of Indio in water department. My duties vary from customer service to Engineering administrative assistant. Business communication does play a big role in my day-to-day duties, because we have to be able to have great communication skills orally, and also we must use other communication technology efficiently like emails, letters, memos and phone or teleconferencing. In order to be a good representative we must be able to communicate effectively with our customers. The reason I say this is because we are responsible in making sure that we listen to what the customers needs are and that we are able to satisfactory resolve any issue that the customer might have. Many times when customers have a valid complain we must inform our supervisor via E-mail, depending on the level of urgency regarding the customers complains. I generally prefer to communicate this way because it creates a paper trail and it also protects me. Through these emails we must be able to communicate to our supervisor, what the issue is and what are the solutions that we can offer the customer. Then my supervisors will respond with either an approval or rejection. Then we can communicate with the customer and inform them what the end result is of their complaint. I have found that communicating with my supervisors via e-mail helps keep track of records, and if that same issue were to ever come up again we would have an e-mail that would be proof that particular issue was addressed and brought to our supervisors attention. If the issue is not resolved to the customer satisfaction it would be because there wasn’t a follow-up with the customer and we did not communicate in a professional manner. Business Communication Trends Working in a utility division comes with many challenges. When creating utility statement, wording has be to address in a manner where we are targeting an audience that can read and understand exactly what is being said in a normal monthly water utility bill . For example, what amount is due and when is it due. Many of our customers misinterpret or don’t understand the wording on the utility bills. This causes confusion, and can even cause customers to have the utility services interrupted, because they misinterpret their bill and did not know how to read it correctly. We all have spent countless hours rewording our statements and every time there is that one customer that is looking for a loop in the system to get away out of paying a payment or late fees. Our role as representatives is to ensure that are customer satisfaction is meet, and if there is an error where it might misguide our customers, we want to make sure that we correct the problem before it becomes a problem.

Colonization of a new world essays

Colonization of a new world essays Christopher Columbus discovery of a new world in 1492 led to a power struggle of enormous proportions throughout Europe over the next three hundred years. The taking of land and the treatment of its native peoples would define this struggle. Each major player in this chess game of colonization would have different means to reach their ultimate goals. The goals and means of these European powers would be have many similarities while at the same time differences that caused great animosity between countries. Columbus sailed for Spain and his arrival in the Caribbean would not only change the people and lands that he came into contact with, but it would change the entire world. Spain began its colonization of Latin America in search of wealth that could bring great power back home to Europe. The Spanish would claim land and control over it and its peoples through ceremony. On Columbus first journey he claimed islands for his king and queen with appropriate ceremony and words.1 These ceremonies and words were made official when recorded by the notary and land became official property of the Spanish empire.2 The Spaniards, while in search of wealth, had other goals as well. They believed it their duty to convert the heathens of this new land to Christianity.3 Many of the natives they would encounter would view the Europeans as spiritual beings. Hernan Cortes easily conquered the great Aztec city of Tenochtitlan because of these false beliefs. Upon his arrival in the city, the Aztec leader, Moctezuma Xocoyotzin, believed Cortes to be the god Quetzalcoatl returning to rule Mexico. Moctezuma decided not to resist the Spanish invasion directly and quickly lost his city and eventually the entire Aztec state. There are several other recorded cases in which the natives were very welcoming to their invaders because they believed they were supernatural spirits. Columbus concluded that the in...

Analytical Marriage and Young Girl Essay

Analytical Marriage and Young Girl Essay Analytical: Marriage and Young Girl Essay Young and the Restless In Angela Carter’s work, The Bloody Chamber, many tools are used to illustrate a dynamic young girl with an eager mind full of curiosity. The combinations of the tone and symbolism the reader can find reveal a great theme of this fairytale like short story of love, death and the path to independence. The use of figurative language and extremely descriptive imagery helps the reader to understand the sympathy and admiration of the main character is narrating in this piece. All of the tools combined set a great plot and imaginative mood for the audience. From the very beginning of this story, the narrator gives the audience the knowledge of how much she has changed. She is reminiscing on the early days right before her marriage as a poor young â€Å"child† living with her widowed mom. She transitions into a bride of an older rich man, and she feels a bit of guilt for her mother by ceasing â€Å"to be her child in becoming his wife (111).† Sympathy can be found betw een this mother daughter relationship. The mother is wary for her daughter because like any mother, she would not want her daughter going into a marriage with a man whom she does not love. When the love is questioned, the young girl dances around the question by saying she is sure that she wants to marry him. That’s all; she never says anything to reassure her mom of any love for this wealthy man. The only time she feels that she might be sure of loving him is when they go to the opera and she is so full of joy from the art that she mistakenly uses that as a sign. The specific details of her life let the reader know so much that it only fits to understand the characters exactly how Carter wants the reader to perceive them. The details about how the mother came to be widowed, how Marquis came to court the young girl, and her own thoughts about everything in her life changing. It appears to be that the young girl is so overcome with excitement and joy to be chased after, espec ially by a man of his own wealth that she hastily engages to him without really getting to â€Å"know him†. Because of many details we are given, we automatically can see that the timing of these occurrences is of an early date when this was socially acceptable to marry for the social and financial ladder. Another hint of the time set being an older one is the fact that transportation is used by trains, carriage, the old telephones and talk of the opera. One of the biggest symbols we see that foreshadow disaster is how the young girl keeps comparing her fiancà ©, Marquis, to white lilies. The funeral lilies are beautiful yet tense and emotionless as he is. She describes him to hold himself and compose his emotions so much that the little curve in his mouth indicating a smile or a long sigh of relief makes her believe that he truly wants her so badly. Yet these also show her hesitation and mistrust for him. He also has filled the bedroom with so many lilies that it would seem to foreshadow her own funeral to come after their consummation of their marriage. The gift that he gives her, the red ruby choker, is another big symbol that is noticed. The red rubies around her neck are so deeply colored it could probably resemble blood, give the idea of strangulation or a slit throat. The fact that he loves for her to wear it and he â€Å"kissed them before he kissed her mouth (121)† shows his fetish he has of this strange resemblance and how much he loves his wealth. Another disastrous event that turns the whole story is when he decides to give her keys to everything in the house, even his â€Å"private den† which he tells her she must not go into. He goes on and on about how if she really loves him she’ll leave the room alone, with this he is using a psychological tactic to make her do the exact opposite of what he says. â€Å"Oh and you’d find it such a dull little room! (124)† he says, this is something to say that would entice her to go into the room while he is away. This would spark the curiosity that

American History Assignment Example | Topics and Well Written Essays - 250 words

American History - Assignment Example Lastly, they learned to mount heavy cannons on their ships, which was an advantage during naval battles. As a result of their expeditions, in the African coast, they found what they were looking for that gave them a bog advantage to their neighbouring countries – gold, ivory and slaves. What was the Treaty of Tordesillas? Treaty of Tordesillas is an adjustment of the lines of the two kingdoms – Spain and Portugal. Spain claimed most of the Western Hemisphere including the Philippines while Portugal claimed most of the Eastern Hemisphere including the African coast and Brazil. What was the French plan for colonizing North America? What did they hope to get by having colonies in North America? France planned colonizing North America for 2 things, expanding Catholicism and finding wealth. Though religion wars emerged during this exploration, they were able to expand the religion eventually. Joint-Stock Companies A joint-stock company is a form of business organization that resembled a modern corporation where individuals purchase shares to invest in a company. Though no Surname 2 matter how much a stockholder’s share is, only one vote can be allowed. The first permanent English colonies in the North America were established by joint-stock companies. The concept is said to have been originated in Italy and expanded northwards.

Asset and Guest Security Essay Example | Topics and Well Written Essays - 750 words

Asset and Guest Security - Essay Example Since pieces of art have been collected from the world class artists, painters and museums, the protection and safety of these things requires comprehensive security schemes, so that the confidence and trust of the artists and guests in the gallery could be sustained. Alarm System: The main objective behind an art gallery is the displaying of worthwhile art pieces for the visitors and guests, so that the lovers of art could appreciate and evaluate the talented and exquisite work accomplished by the artists, painters and sculptors in an eloquent mode. Incorporation and inclusion of security alarm system is highly advisable for the protection of these precious assets of art. The alarm system should be adjusted in such a way that it could cover the entire edifice of art gallery from roof to the main entrance and from doors and windows to the all the four walls of the building. There should be no other entrance other than the main gate, monitoring of which should be double-checked by the security staff. The security staff must note the identity and entry time of every guest, so that in case of any doubt or loss, the visitors could be traced out easily. The security guards should be provided with metal detectors so that no person loaded with the weapo n could have entry in the gallery. The guards should be loaded with the latest weapons in order to face any untoward situation. Special Security on the Roof of Gallery: It has aptly been stated that in art exhibitions, the thieves use the roof of the building as the easiest way through which they can slip with the object of art quite easily. â€Å"The experience shows that fifty percent of all thefts take place on the upper floors of a building, or even from the roof. Security measures should not be limited to motion detection inside the building; if permitted by the surrounding environment, it is ideal to have a security system that